H&M launch new range of ethical wedding gowns

h-m-wedding-dress-163745_w550We all know that buying your wedding gown can be an extremely expensive exercise. This is why we think lots of you will be very excited concerning this recent news from the high street giant, H&M.

H&M introduces its amazingly fashionable bridal collection earlier this month and has revealed its spring/summer 2016 wedding-dress offering.

The Swedish brand has included three bridal styles into its newest conscious collection which hits stores on April 7. Described as “a feast of lightness and adornment materialised in dreamy, draped lines, for the bride desiring to be as beautifully dressed as she wants”, the dresses come in three distinct profiles that reference the last 30 years of haute couture and are wonderfully decorated to meet the most discriminating of brides’ demands.

The motivation originates from a diverse basis, too. This year, H&M has garnered creative inspiration from Paris’ Musee des Arts Decoratifs, including its new display: Fashion Forward – 300 years of Fashion.

The creative team has looked into the archives of the museum over 300 years and the outcome is not different from what is present on the high-street. There are structured tops, Luxe skirts and trompe l’oeil dresses dart from the flamboyant to the functional. And above all, there is trickle of dresses which contradict their reasonably priced roots so persuasively that we consider them perfect for a bride.

On April 7th, H&M is launching a stunning collection of four bridal gowns worldwide, all being part of the company’s Conscious unique line.

With price ranging from £149.99 to £399.99, each of the dresses in the collection is produced using mindful, sustainable fabrics.

Featuring lace, raw silk and plenty of adornment, full of beads produced from recycled glass, the collection ticks the boxes of being gorgeous, inexpensive and sustainable.

Ann-Sofie Johansson, Creative Advisor at H&M, stated that, “Working with ground-breaking sustainable materials and ornate adornment, the collection is a layering of shapes, references and textures.”

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